Advantages of victimisation Custom Boxes

Lots of corporations ar victimisation custom boxes for packaging of their product and to push the product within the market. However, such corporations do not have their own resource to create the boxes for packing and distribution, in order that they got to believe the businesses mercantilism custom boxes for the producing and distribution concern. These boxes serve multiple desires of corporations like storage, packaging and distribution. These boxes provide variety of added advantages that helps to extend sales and client satisfaction.

Custom boxes are available in numerous shapes and styles to facilitate the companies and organizations in packing and preservation of their product. It any helps to dispatch the products everywhere the planet. However, the advantages of such boxes don’t seem to be restricted to the packaging and storage solely. They add countless blessings to the businesses and a few of the most important advantages ar following:

Help to create complete Recognition

Custom boxes give special packing to the product that helps to influence the customers to use and like company’s product. These boxes produce cohesion between the complete and therefore the customers to any increase consumption of the product. for instance, custom cosmetic boxes ar accustomed create a relationship between the client and therefore the product through the flamboyant packaging of the product. It makes an enormous impact on the tip users to use these product. Being a business owner, it’s the first objective to extend product visibility to achieve the utmost variety of customers and increase complete quality within the market.

Significant Reduction In price

Packing product for presentation and transportation in custom boxes considerably reduces prices of transportation and storage for corporations. The producing considerations will avail Brobdingnagian advantages of inventory management and straightforward distribution of the product through special boxes. product ar straightforward to rearrange for transportation and storage within the store.

Safety of product

Custom boxes make sure the safety of the product and increase the lifetime of the product on the shelves. made-to-order boxes provide plenty of house for packing the product and facilitate to secure them throughout transportation. It notably helps in securing decayable things throughout transportation.

There ar several on-line corporations that ar serving to to produce custom sized boxes of all the shapes on the majority order. These corporations provide cheaper costs and delivery of boxes during a short amount of your time. So, this provides a good chance for the producing company to induce bespoke boxes at an occasional worth and increase their business profit and visibility of their product within the market.

Qualities And options an honest Freight Forwarding Company ought to Have

Businesses concerned within the import and export business can typically profit greatly from operating with a freight forwarding company. this is often as a result of such corporations provide plenty of benefits. For one, investing the expertise and resources of a well-thought-of forwarding company will release a business of a considerable quantity of valuable resources together with workforce and time. This successively can allow you to reapportion these resources toward different necessary operations that may directly impact your business.

Freight forwarding corporations may also perform a large vary of services which regularly need a sizeable investment of your time, cash and workforce, must you like better to perform these in-house. These services embrace customs clearance, documentation, insurance and inventory management. Forwarding service suppliers may also offer your business an honest live of protection, guaranteeing that your product reach their supposed destination promptly. you’ll believe somebody United Nations agency can make sure that the products ar discharged by customs with none hitch as a result of the mandatory work has been completed.

There ar but thousands of corporations that supply freight forwarding services. however are you able to take care you’ll be selecting the most effective and most trusty one to figure with? confirm the corporate you’ll choose have the subsequent necessary qualities and features:

Reliability. an honest freight forwarding company ought to be 100% reliable in any respect times. If your company depends on the product or provides the forwarding firm can deliver to or for you, you cannot afford to figure with one that fails to deliver or is thought for his or her delays.

Adequate coverage. To avoid the effort of searching for and dealing with totally different forwarding companies, it might be best to decide on one that supply shipments to any or all elements of the planet. you’ll even get nice deals on their costs since you’d be operating completely with them for all of your needs.

Versatility. The forwarding firm ought to be Associate in Nursing professional in air or ocean transport. However, it’s additionally best to figure with a supplier that’s ready to manage groupage, reverse supply, and different connected processes.

Offers customized services. everybody desires to feel they’re obtaining their money’s price in no matter service they’re finance in. As such, it might work to your advantage to decide on a freight forwarding supplier that’s famous for his or her nice client and customized services.

Has complete and therefore the latest technology. As a client, you’ve got to seem at whether or not the corporate has Associate in Nursing across-the-board web site that gift their portfolio. you furthermore mght need to be updated all the time concerning your product or shipment; in and of itself, you’ve got to decide on an organization that have on-line contract and pursuit services.

How To Design a Marketing Plan That Works for YOU

A coaching client was nearing the end of her intensive program. We were at the stage to design a marketing plan for the next 6 months so she can cut the busywork and do what truly matters.

She is an experienced coach using a particular method. However, she has been “selling” the method in a very generalized manner without much focus.

As a result, she had only been doing some workshops here and there for anyone and everyone who walked into the door, and never been able to funnel many of the participants into private clients and charge a premium for her services.

Her pre-session assignment was to write down where she wants to be in 6 – 12 months. She came to the call empty-handed.

She felt paralyzed. She had these ideas that her goal “should” look a certain way – like, get 30 coaching clients, have a full practice, launch a blockbuster program, or earn $50k.

She couldn’t wrap her head around any of those. Not to mention whenever she thought of the “how” she froze.

So I asked her, “what would you like to see happen in YOU being in your business in the next 6 months?”

She told me she wanted to get a better sense of her ideal clients and the market. She wanted to gain more confidence by testing out her unique process on her newfound niche and clarity. She wanted to know that she has a solid footing.

Then she added… “but I don’t know what I want in 6 months!”

I told her, she had exactly told me what she wanted – to gain a solid footing! The next question is – what does she need to know and what skills does she need to acquire, in order to get there.

We created a plan to help her get a solid footing by knowing her market better, refining her offers and gaining more confidence through working with more clients.

“Progress” doesn’t have to look like having 30 clients or making $15k a month. For my client, having a solid offering, getting great word-of-mouth, and gaining the confidence to build out her business is the exact progress she needs.

Her plan takes into account her pace and where she is at right now.

It is designed to help her test her process and build her confidence, while generating an income and getting testimonials by having a “pilot program” with a slightly lower price point (rather than giving away her services to people who may not be committed to doing the work.)

We mapped out her activities for the upcoming 6 months with HER in mind – in what way can she best utilize her strengths to attract new clients? Where are her ideal clients, and how is she going to communicate her relevance to them in a way that is congruent with her personality?

Finding marketing activities and promotional venues that are congruent with her personality turns out to be very important for this client who is an introvert and does a lot better in private conversations than in groups.

First, we acknowledged that there is absolutely nothing wrong with her that the typical “networking” event is not her cup of tea, even though she has found her groove in conducting small group workshops.

Then we mapped out how she can put herself in the path of her ideal clients using her strength (in this case, maybe a workshop) and quickly funnel them into one-on-one conversations that lead to the sales of her private program.

In a nutshell, here are the components she needs to put in place for the next few months:

  • Conduct conversations with those in her target market, which will inform the creation of her pilot program.
  • Create her pilot program (and set a cap or deadline for the special pricing to end.)
  • Brush up on her enrollment conversation skills.
  • Find local venues to conduct workshops or online “partners” (e.g. trade associations) through which she can offer a teleseminar or webinar.
  • Craft 1 to 3 signature talks to funnel potential clients into enrollment conversations.
  • Sell her 1:1 pilot program during the enrollment conversations.

Yes, there is website copy to write and list to build. Or a product to launch, or a book to write.

But until she gets a solid footing, those can turn into busywork she can hide behind without really making an impact on her progress (i.e. getting clients and generating an income.)

This may sound pretty simple – and that’s the elegance of it.

Now she only has to do a few things well to put herself on the fastest path to client, instead of having to do 29 things at a time – throwing spaghetti on the wall and hoping something would stick.

She can now focus on doing what matters – isn’t that the ultimate goal of having a PLAN?

Unfortunately, when creating a “marketing plan”, many get caught in the “how it should look like” instead of how it’s going help YOU do want truly matters.

Look at your marketing activities and promotional tactics, and ask these questions:

  • Are they putting you in the path of your ideal clients? (Mastering Twitter ad may not be worth the ROI if your peeps are hanging out on Instagram.)
  • Are they congruent with the way YOU want to show up? If there is a misalignment and you are dragging your feet to do the work, your prospects can smell it from miles away.
  • Do they serve to put your strengths and superpowers in the spotlight? Being lost in the sea of mediocrity is not where your big bucks lie.
  • Are they giving you ample opportunities to demonstrate why you are relevant to helping your ideal clients solve their problems? You can be all smart and sophisticated, but unless you are relevant, they don’t care.
  • Do they work synergistically with each other to present a coherent message and a holistic view of your personal brand? Or are you stitching together a bunch of “templates” that make you sound like a schizo from one platform to the next?
  • Are they meeting you where you are at in terms of where your business is, so you are not trying to run before you learn to walk? Trying to launch a group program before you have a responsive list and work out the kinks with private clients may not be the best use of your time.

Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps her clients distill ALL their big ideas into ONE cohesive Message, nail the WORDS that sell and design a Plan to cut the busywork and do what matters, through her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry

10 Business Lessons From Frank Underwood

A couple of months ago, I wrote an article which highlighted all the brilliant and insightful monologues which our beloved fictitious US president in the TV show, House of Cards – Frank Underwood delivered to all the viewers. I’ll post that article here soon.

Now, I know that he is one of the most ruthless person ever encountered after the Joker, but there are lessons to learn from the way Frank handles situations.

10 business lessons from Frank Underwood –

1. Know the rules completely –

Frank is a player in the game of US politics, and there are rules and laws which go into that game. This is a country we’re talking about; so imagine the intensity of that game and the detail of the countless laws and rules which go behind it. Frank first familiarizes himself with all the laws and rules before he takes on challenges in the game. As a result, he can figure out ways to get out of disastrous scenarios, as well as design traps for his foes.

2. Diplomacy –

Diplomacy is a default attribute in every politician. And Frank has a lot of it embedded in him. Personally, I would opt out of diplomacy in the areas that I operate, but I’ve never been inside a politician’s shoes. As far as politics is concerned, diplomacy can take you a long way down the path you want to take. When I say politics, I mean it in a more general sense, and not just the politics you hear about in the news.

3. During negotiation, meet your opponent halfway at-most –

As a politician, Frank obviously has a lot of negotiations with his enemies, his family and his friends. A successful negotiation always has both parties satisfied. There is no one winner, nor any one loser. The way this happens is that both parties tries to let go of some aspects of the demands each makes. That way, you at-least make the deal happen with something, rather than nothing. In other words, you meet your opponent halfway with the demands you’re making and with the demands they’re making.

4. Always be ready to do what you want your subordinates to do –

Frank Underwood orders his subordinates to do what he wants in every sense of the word. But he knows that he would do the same kind of things if need be; and boy, does he outdo himself.

With that attitude, you not only are self satisfied with the fact that you’re ordering your subordinates, but your subordinates also know that you’d do the same, and respect you more. Hence, it results more loyalty; organic loyalty.

5. Goal orientation –

We all know this, and we all have heard this a million times – Break down your primary goal into lots of steps, and then do them one at a time. That is exactly what Frank does in the entire TV show. His goal is to be the president of the United States of America, and to be one, there are lots of steps to be completed. He slowly does each of them. He might seem off track at some points, but he really isn’t if you’re noticing.

There are struggles along the way, because there are others who share his goal; and we all know there’s only one presidential seat in the oval office.

6. A smile goes a long way –

This is one trait about Frank I love the most, and which I personally have embedded in me in a lot of difficult situations. It is simple; have a smiling face regardless of your emotion towards the other person. You hate that person? Smile. You want to strangle that person to death? Just. Smile.

This not only will give you emotional stability, this will make the other person a little intimidated, considering how well you seem to be handling the situation. If you can intimidate that person, you can beat them.

7. Protect the ones you truly care about –

This goes without saying, but a trait that I noticed in Frank nonetheless, and a trait so important that it could make you, or break you. Without the people who truly care about you and who truly support you, you cannot achieve greatness. There’s only so much you alone can do, but the rest of the path you need to walk with your friends’ support. Although this is general, this is especially true in governing politics.

8. Losing a battle doesn’t mean losing the war –

Your goal is now broken down into steps, and some of those numerous steps might not be do-able, or in other words, the hurdles you face put you in a position that you have to bend the knee to that battle. It doesn’t mean your goal is now un-reachable. If anything, you’re more stronger.

Frank illustrates this ideology by swaying with the wind, as it goes. There is a scenario where the leaders in his own party don’t want him to stand as a candidate for presidency. But, becoming the president and keeping that position is his goal. He devices a strategy such that it appears as if he agrees to the party’s demands, only to spark another battle such that he can make up for the previously lost battle by winning this one.

9. Face value of a situation is only the result, and not the actual value –

Face value of a situation is the result of whatever you did to achieve that. You might read that gay marriage is now legal in USA, but there was a lot of work put into that, and lots of people who worked against a lot of other people to achieve that. That work is not exactly highlighted by the media. Everyone only cares about the result, and you ought to figure out what to do in order to achieve your goals.

Frank does all the really important work himself in order to achieve all the minor goals, as well as the primary one. All this work is sometimes not known by anyone else but him.

10. There’s ALWAYS a way –

One thing I’m certain is that Frank never fails to discover various ways to win battles, and ultimately, the war. From flattery, to killing; he does it all. You can take a look at a random scene from the show and be sure that he’s hopelessly stuck. That’s when he surprises the viewers with his brilliance and a couple of smart monologues. In fact, that’s when he delivers his best monologues. Again, here is the link to a set of those monologues – Your Evil Alter Ego.

You’re Fired

Earlier in the year, I had a call from a supplier. He told me he would have to raise the price of supplies he sold to us. It would be significant. It didn’t sound like there would be any room for negotiation. I had a sense then that things were going to come to a head then, and today they did.

I received a call from the same supplier earlier today. Despite the fact that I pay all of my bills on time, he said he would have to raise prices. There would be no room for negotiations. The price of oil was just too expensive. This despite the fact that the price of oil has actually decreased. And, to make things more interesting, I would have to pay 6 months in advance for all supplies. So, essentially, I would be underwriting his business with my money.

Here’s what I did, I fired him and his company.

Respect For Your Clients

I get that businesses have to increase prices. I’m a businessman and I understand the economics of profit. However, what I don’t respect is treating clients, customers and people with disrespect.

Here’s the bottom line, this supplier was not calling me up today to raise his prices because of the price of oil. We all know the price of oil is down. He insulted my intelligence with that argument. What he wanted to do was to transfer all of the risk of his company to me. I’m not sure he received the memo: When clients pay on time and are loyal don’t play games with them.

What made this call worse was that he opened up with talk about how valuable I am to his business. He acknowledged how great we’re doing and what a difference we’re making in the world with our social enterprise. I don’t need to be buttered up to then get told I would be paying significant price increases (no discussion) and would have to pay for supplies 6 months in advance. Seriously? All of it is insulting.

Treat Your Clients As Smart Business People

Clients are not stupid. We read the papers. We know what’s happening in the world. We’re smart business people. If you own a business or lead any type of organization, start out with that premise. You’re dealing with intelligent people out there.

When you understand that you’re working with smart people, you will automatically respect them. Don’t cook up ways to save yourself by pretending your clients will not see right through what you’re trying to pull. If there are liquidity or cash flow issues, there are other ways to deal with these matters. Being dishonest with your clients is not one of them.

You don’t need to insult the intelligence or stroke the ego of your customers. You should deal straight to the heart of the matter if something has to change in your business relationship that affects your customers. Being open, honest and transparent is the way to approach any business relationship. Obfuscating the truth and thinking that your clients are not able to understand what you’re doing is not good business practice in this day and age.

The Importance of Confirming Your Answers

Let me give you a quick, easy to use, technique that will make your closes shorter and more effective. The technique is to confirm your answers to any buying question – or any objection – that you get. The importance of this came up for me while I was listening to a series of phone calls during which a sales rep was conducting a demo of a product. When the prospect asked the price, the rep gave it to him, but then he just kept talking to justify it!

It went something like this:

Prospect: “So how much does this cost?”

Closer: “The price for set up in your location is just $700, and then the monthly fee is just $125 per month. Of course we do a lot for you for that set up fee. It takes our tech staff blah, blah, blah… And also, that monthly fee covers blah, blah, blah. In addition, we also blah, blah, blah… And another feature with this is blah, blah, blah, blah… ”

What happened on this call is that the closer, in his attempt to justify the price, actually introduced a question which turned into an objection and that led to this sale being stalled. And that’s the big danger whenever you begin talking past the close.

What the rep should have done is use a confirmation statement to see how the price fits for the prospect. Something like this:

Prospect: “So how much does this cost?”

Closer: “The price for set up in your location is just $700, and then the monthly fee is just $125 per month. Does that work within your budget?”

If building more value was required, then he could have gone into a brief explanation of that, but after that, he would still have to confirm his answer (which he and most other closers rarely do).

To take this further, if the prospect then said that it did fit within his budget, the next question would have been:

“And do you think this will work in your company?”

If the answer to that question was yes, then:

“Great! Then let me show you how to get started… ”

This way, the close could have happened long before the rep talked past the sale.

This idea of confirming your answer is crucial not just when you answer a question, but also when you answer an objection as well. For example, after you answer a price objection, or objection about availability or any other objection, the thing to do is confirm your answer. Use any of the following:

“Did I answer that for you?”

“Is that more clear now?”

“Does that make sense to you?”

“Do you see why we charge for that now?”


And after you do, if you get a yes or get buy in, then you ask for the order! Use, “Great, then let me show you how easy it is for you to get started with this… ”

If the prospect then has another question or objection, you answer that as well, confirm your answer and ask for the order, over and over again.

The point here is that if you confirm your answer, you then get to ask for the order. If you don’t, and you’re talking or pitching after you answer a question, then chances are, you’ll talking past the close. And why would you want to do that?

How Carton Flow Racks Increase Efficiency in Stock Areas

Carton flow racks are material handling equipment used to improve efficiency and pick accuracy. These racks can be installed in existing storage facilities. Integration of these racks is extremely simple and quick. They prove to be a better storage choice as compared to pallet racks. When collaborating with a rack manufacturer, you can work on small segments of your storage facility at a time. This will allow the installation and routine work to take place simultaneously. This ensures lesser downtime and lower losses associated with down time.

Why Opt for Carton Flow Racks

There are several reasons to opt for these racks in stock areas. Some of these are listed below.

1. Human effort is minimized when using these types of flow racks.

2. These racks allow storage of products with greater density. More products can be stored easily in a particular space. Cartons featuring bigger dimensions can be stored in these racks. Since most of the work is automated, storing larger containers is much easier.

3. Lesser access areas are required when using these racks. Hence, more space can be dedicated to product storage.

4. Picking speed and accuracy is greatly improved when using these racks.

5. Visual presentation is enhanced when using carton flow racks. The SKUs are easily visible. This helps in two ways:

a. Product Tracking – Employees looking for particular products can quickly locate them.

b. Product Management – Visual inventory management is greatly improved when using carton flow racks.

6. Since automation is used to store and move products the possibility of losing a product is eliminated. In food and beverage industries, the products have a shelf life. Using products within the stipulated time is essential. Hence, systems like carton flow racks that help manage inventory better are extremely useful.

7. Racks can be easily integrated with pick to light systems.

8. Installation of racks is simple. It doesn’t require much effort and takes little time for installation. Hence, integration of these systems in your current material handling process will not require a lot of downtime.

9. Drop-in carton flow racks can be added to existing structural racks.

10. Constructed using reliable materials, these racks are a long-lasting solution for storage facilities.

11. Their design makes them extremely user friendly. Hence, time and effort taken to train employees regarding the new system is reduced.

These racks help increase pick efficiency, reduce storage space, keep products from getting lost, and provide many other such advantages. Your warehouse and organization, as a whole can benefit from the inclusion of carton flow racks in your stock room.

As a specialist in material handling solutions for a variety of industries and complete line of structural storage products I am passionate about helping businesses succeed by sharing my knowledge and experience. This article will help you to know how inclusion of carton flow racks helps streamline processes.

Business Planning and Core Values Must Unite!

As you plan your agenda for your next business planning session, I hope you have carved out some time to discuss core values. If you study any great company, one that produces exceptional performance, you will find culture is a key component to their success. Great culture does not happen by accident, and thus it is imperative that part of your business-planning process addresses how you will build and nourish your firm’s culture.


Core values are the rules that when practiced daily by your employees shape and define your culture. They help top companies become more successful than their competition. While planning for our next quarterly meeting today, a CEO shared with me that out of all of the things he’d learned from me over the years, the most important lesson was “discovering, reinforcing, and building his team around them.” It has helped significantly reduce a lot of the leadership team problems he used to have, reduced the amount of time he needs to manage the business, and he directly attributes increased business performance to rejecting people who did not fit his core values.

Core Values On Your Business Plan Agenda

Depending on your current business issues, you will need to tackle core values at your next quarterly or annual business planning meeting differently. Here are a few suggestions:

If you have not clearly defined company core values, you will want to answer the question, “What are my core values?”

If it appears that there is inconsistency in the rules that people play by, and you are regularly frustrated by the lack of adherence to the rules you want them to follow, then you will want to answer the question “How do I do a better job of making sure everyone lives by these values?”

If you do not have a formal system of measuring performance around these values, you will want to answer the question, “How consistently is everyone living these values?”

If you find there is a core value that is often bypassed, you will want to create a theme to reinforce it?

It Takes Discipline To Create A Culture

You must instill your core values in everything you do, every day, and in every way. The number one reason they do not get ingrained in many businesses is that most senior executives do not live them. If the top three executives (e.g. CEO, COO, and CFO) are not role models, you may expect that the rest of their employees will not consistently exhibit the company’s stated core values.

Once you have developed your values, execution through spaced repetition and consistency is imperative. This is the most difficult and important part of forming your culture. Everything we have learned in life we have learned through spaced repetition. Using your business planning meetings as a platform for ideas, an organization must develop a system for all employees to regularly hear, see, and act them out.

The Right Castor Wheels Make the Shifting Of Loads Very Easy

The shifting of heavy loads or items is created easier if you use the correct castor wheels. Castors are best when made for the specific application, where they find use. You will find a difference between the castors which you find employed in domestic applications, and people employed in industries.

It really is necessary that you just consider specific factors prior to choosing the best wheels to the application you have in mind. These are typically:

• Weight

• Floor conditions

• Varying weather conditions

• Ease in rolling

You will require larger wheels to manage heavy loads, but you may get specially engineered compact castors for high quality work. The reliability of the castor is as important as its size. The extra weight of the load could also determine the materials that comprise the castors.

Castor wheels are designed to be used on floors, as well as their rolling is impacted by the condition or surface of the floor. Polyurethane castors are best for rooms that have carpets or tiles within them. In industries, castors need to make their way over cracks and also other small obstruction, as well as the wheels should be intended for this.

Climatic conditions can impact the efficiency of castors. Moisture can cause rusting, and extremes of warmth and cold can also affect the efficiency in which they move. Castors find use within many industrial applications, which could see temperatures including minus 450 Fahrenheit to as much as 26000 degrees Fahrenheit.

Castors find use on something that requires frequent movement through manual effort. The wheels need to be simple to use and maneuver, using the least of effort. You need to, however, still have the ability to maintain full control over the movement, in order that the load or item being shifted is definitely being moved safely.

Castors can also be of some types. Fixed castors roll in a matter of one direction, and you will definitely find them in applications where only a straight line movement is essential. Castors mounted on swivels let them relocate all directions. You can find these castor wheels on furniture, supermarket carts, airport trolleys and permits the movement of the load in virtually any desired direction. It is not uncommon for individual wheels to have both arrangements. The dual purpose is produced possible by mounting the castors on swivels that could be locked when movement inside a fixed direction is desirable. The movement of the castors may also be secured so that it is completely stopped. It then becomes far better to begin using these load carrying devices.

In most cases, castors are devices who have a lengthy life and may often outlast the device or furniture in which these are fixed. Even so, it really is necessary to make certain that casters are maintained in order that they do not hamper smooth movement after it is needed. They can need occasional lubrication, and is particularly preferable to replace a wheel that may be damaged, as failure to do this, may render other casters about the item being moved, ineffective.

Why Are Roof Vents So Important?

Any kind of ventilation system in a building – whether natural or mechanical – is an important one. Whether placed in a car park for the purpose of removing toxic exhaust fumes from the building, or keeping office buildings cool at the height of summer, each kind of ventilation solution has its own specific benefits and applications.

The same applies to roof vents, which have many specific advantages that make them a necessity in many different types of building. Here are some of the main reasons why this kind of fixture is so crucial to the health of many residential and business premises.

Firstly, it is important to note that the function of this kind of installation is to circulate all heated air that has risen through a building, drawing it out to the building’s exterior in order to allow fresh air to enter the property. Natural or mechanical systems can also be used in order to assist the moving of air towards these installations.

A major benefit of roof vents is that they prevent the build up of mildew, which is caused by an excess of moisture that is deposited through the condensation of heated water vapour that rises through the building. The presence of mildew can have a number of negative effects, one of the main ones being that it negatively affects the efficiency of insulation.

In addition to ventilation, having the right insulation is also important in a building, and the build up of mildew over time can set about destroying the effectiveness of insulating materials, thus leading not only to inefficient insulation, but also to costly repair work further down the line.

It should be noted as well that the roof is one of the most difficult points to access on any building, and therefore repair work can not only be costly, but also more difficult to carry out. Taking care to protect insulation materials is therefore an import function of roof vents.

In addition to affecting the efficiency of insulation, moisture can also do damage to virtually all other roofing materials, including metal, wood and many more. This can take many years off the life of a roof, and – as mentioned above – is very costly and difficult to repair.

As well as bringing benefits to the structure of the roof itself and its insulation, there are other advantages to installing roof vents in any property. One of these is that fact that the increased airflow that is created by warm air moving up and out of the building actually protects the interior of the property.

One example of how this happens is in cold winter weather, where an absence of sufficient airflow due to closed windows and doors can mean damp accumulates throughout the building. Where as insulation does its best to keep the heat in, roof vents will keep the air fresh enough so that the increased levels of moisture do not have time to cause damage to wood and wiring in the property.

This kind of ventilation fitting is also useful during summer months, as the fact that it provides increased airflow actually keeps the whole building cooler, naturally. As warm air is, again, drawn up and out of the building, cool air is allowed to circulate better leading to a more comfortable working or living environment.

There is also the added benefit that this natural ventilation takes some of the pressure off air conditioning systems that work to remove warm air. If a large proportion of the warm air is already being removed by natural means, less strain is put on mechanical air cooling systems.

Roof vents are not only vital for ensuring that the right temperature is maintained in the property, but also that the structural integrity of the building is protected, as it reduces the build up of mildew and moisture damage. Whether in a tall office building or a country cottage, this type of solution is essential for a healthy and well-ventilated environment.

Vent Engineering is a leading provider of natural and smoke ventilation systems to business and local authority customers throughout the UK and abroad. With over 25 years in the industry, Vent is well known for its innovation, commitment to customer service, reliability and value. Vent prides itself on being able to take complex problems and make them simple, bringing a straightforward and practical approach to ventilation solutions. Vent’s experienced design and technical team are able to advise, design and deliver standard and bespoke systems depending on customers’ requirements, and the company’s solutions adhere to and even exceed all British Standard and European regulations in the industry. Vent provides fully trained and qualified personnel for installation, commissioning, handover, training and maintenance of its controller and actuator systems.